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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Principles of Marketing (Principles of Marketing)
Author: Philip Kotler
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The 22 Immutable Laws of Branding
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The Brand Gap: Expanded Edition
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Strategic Market Management (Strategic Market Managment)
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Leadership: The Next Level of the Brand Revolution
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Managing Brand Equity
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Positioning: The Battle for Your Mind
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Dictionary of Marketing Terms (Barron's Business Guides)
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Strategic Brand Management, Second Edition
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Dictionary of Marketing Terms
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Principles of Marketing
Author: Philip Kotler
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Building Brand Identity: A Strategy for Success in a Hostile Marketplace
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Strategic Brand Management
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Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
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